Apple redesigns its Mac buying experience with a new build-to-order configurator

TechVortex
By -
0

It's a notable departure from Apple's long-standing sales formula. Historically, Mac models were divided into several predefined versions, such as base, mid-tier, and maxed-out. Those bundles helped Apple keep inventory predictable while giving customers an easy pricing ladder to climb. The downside was a kind of hidden complexity: specifications could...

Read Entire Article



from Technology Hub February 02, 2026 at 12:38AM

Post a Comment

0 Comments

Post a Comment (0)
3/related/default